The Top 7 Travel Trends to Follow:
1. Catering to the Individual
TravelerAs travel companies continue to perfect and enhance their
offerings, this leaves travelers more discerning than ever – expecting and
wanting more. No longer is it enough to merely travel to the latest,
off-the-beaten path destinations; personalized travel
is the new
“luxury.” Experiences have to go deeper and appeal to personal interests.
Tailor-made excursions continue to become de rigueur. Travel must also address
certain desires and needs whether health allergies or food preferences.
Companies are even changing their entire brand proposition to better support
this trend.
2. Special Interest TravelTravel is
deeply personal. Travelers more than ever can connect to a given destination by
exploring their passions and interests.
- Isramworld, one of America’s leading tour
operators, enables travelers to experience the people and unique attributes of a
destination. The company unveiled new Jewish heritage and GLBT tours to Cuba –
the #1 Emerging Destination from Virtuoso’s 2013 Luxe Report – to experience
previously unexplored sides of the destination.
- andBeyond Phinda Private Game
Reserve launched a new safari concept: it now offers a four-day
yoga safari program in South Africa; guests are able to spiritually connect with
the magnificent landscape through the open-air yoga.
- For stargazers, Six Senses Ninh Van Bay offers an astronomy
discovery with Parag Mahajani, one of the most respected field experts in
astronomy, for nightly discussions and solar flare sightings by day.
3. Health and Wellness TravelInterest
in improving health and remaining physically active while on holiday has only
continued to increase.
- In an industry first, Crystal Cruises broke the news that it is
introducing hypoallergenic cabins for guests –Deluxe PURE Staterooms. Crystal is partnering
with PURE Marine Solutions, sister company of leading allergy-friendly
hospitality innovator PURE Global, for a comprehensive transformation utilizing
the only hypoallergenic process patented and proven to deliver a safe
and healthy environment.
- In addition to rolling out a series of new spa offerings with ESPA, Hotel Metropole
Monte-Carlo is partnering with the spa company and celebrity
chef Joel Robuchon to introduce a new spa culinary
experience at Odyssey, his 3rd restaurant within the hotel, designed
by Karl Lagerfeld.
- COMO Shambhala Estate in Bali has created a
new Traditional Oriental Medicine Program in which expert
practitioners create a comprehensive and bespoke healing plan based on classical
systems of health and longevity, such as acupuncture, herbal medicine, and
meditation.
4. “Culture Brought to Life”
ExperiencesArt, television, music and books have
influenced travel for years, but never before like this. Travelers can now
experience the place or time of their favorite artists or characters through
exclusive access and unforgettable events.
- NoteWorthy Events, the United
Kingdom’s leading personal travel specialists, announced its ability to gain
private access to the sold-out Highclere Castle, Hampshire, England – home to
the real ‘Downton Abbey’ – where guests can walk in the shadows of
the Crawley family. The company also can provide access ‘Behind the Getty
Gates’ of Buckinghamshire, England, to view John Paul Getty II’s famed library
with literary treasures such as a first edition of William Caxton’s printing of
“The Canterbury Tales;” Anne Boleyn’s Psalter or Book of Psalms and the first
folio of William Shakespeare’s “Comedies, Histories and Tragedies.”
- Ballyfin has opened its famed costume
department to transport guests through time and allow them to live out their
favorite Jane Austen novel against the backdrop of this fully restored manor
home.
- GoldenEye Hotel
and Resort in Jamaica, once the home of Ian Fleming and where he
penned all 14 James Bond novels, allows guests to embrace the rich history of
his storytelling by staying in his original villa, complete with his writing
desk.
5. Living Like a Local … Only BetterNo
one knows how to navigate the places of the world better than a local. City
hotels are catering to guests’ adventurous sides and providing them with
authentic and localized experiences.
- The highly anticipated Park Hyatt
New York‘s savvy concierge team will direct guests to all
of Manhattan’sbest kept secrets, such as the hottest boutiques for one-of-a-kind
pieces.
- In London, Rocco
Forte Brown’s Hotel is introducing the exclusive “Virtuoso Dream
Teen Team” program, a concierge-designed experience exclusively for young
adults. Rooms are outfitted with games and snacks, and each teen gets an Oyster
Card to go off and explore the city as they please.
- Anantara Phuket
Villas can arrange visits to the heart of the island’s historic
district for guests to discover local markets, temples, and interact with
descendants of the Koh Sireh people, Phuket’s first inhabitants.
6. Private ResidencesIn the spirit of
living like a local, private residences and villas continue to increase in
popularity, with top travelcompanies enhancing the design, amenities, and
services of these offerings.
- The K
Club announced the opening of Straffan
House, a private residence on the grounds of the Club owned by
founder Sir Michael Smurfit available for exclusive hire. The new building took
inspiration from the original “Staffran House,” now the hotel at the Club.
- In South Africa, Singita
Castleton will reopen in October. Reminiscent of an African
farmhouse, it comprises six individual cottages that are privately staffed with
a guide, tracker, and chef.
- Villas
of Distinction now offers exclusive tours and experiences that can
be customized to complement guests’ stays in its private residences; travelers
no longer have to choose between tours and a villa stay – they can have
both.
7. Destinations Making News … and Why the Time to Go
is NOW
- Brazil – home of the 2014 World Cup – is the destination on
everyone’s lips according to Embratur, the country’s tourism board. Not only
was Rio de Janeiro voted #6 in the “Cities That Excite” list from Virtuoso’s
“2013 Travel Dreams Survey,” but LATAM Airlines Group is announcing new routes
to JFK and Miami by November.
- Travel to Turkey has increased by more than 18 percent
since last year. Turkish Airlines, recently votedEurope’s Best
Airline at the 2013 Skytrax Passengers Choice Awards for the third consecutive
year, saw a 26 percent increase in global ticket sales from the same time period
in 2012 – a total of more than 22.4 million passengers. Consumer interest and
tourism is also driven by the May 2013 opening of the country’s newest luxury
hotel, the Shangri-La Bosphorus, Istanbul.